Let’s be honest, one of the main reasons why we’re in business is to make money.  Whether the motivating factor behind working in your own business is to create the freedom to be your own boss or to have a flexible working schedule, at the end of the day its money that we require in order to live and achieve our dreams.

Looking forward to 2016 your goals may be to increase your business profit margins or turnover, and given the tough economic environment that brings along additional challenges, just how can we go about achieving our goals?

When the going gets tough, the tough go marketing   

How do we attract promising leads that turn into sales?  How do we market our business when our marketing budget appear to be shrinking?  Blogging, if done correctly can be one of the most affordable and effective marketing tools that every business should be investing in for 2016.  Blogging can impact your business as follows:

It provides evidence that you are an expert in your field.

Writing about current and relevant topics within your industry that aims to inform, help, educate and/or entertain will go a long way and will help to establish you as an expert within your field.

It helps gain wider exposure for your business

Writing effective blog posts that is search engine optimized (SEO) helps to rank your website across various search engines.  The higher up your website ranks the more exposure your content and business receives, attracting new visitors and prospect customers.

Builds trust and long lasting relationships

Providing your audience with regular blog posts that is compelling, reliable, educational and solves your readers problems help to build trust and long lasting relationships with existing clients and prospective customers as they keep coming back to read more.

Convert visitors into prospective customers

Asking your visitors to take some action in the form of subscribing to your newsletter helps you build your marketing database.  You’ll have a database of people who are interested in what you have to say and offer.

As can be seen blogging is a powerful and affordable marketing tool for your business.  The next step is to set your business blogging goals for 2016.  Whether it is to gain more exposure for your business or prove that you are an expert in your field, write down your business blogging goals along with a plan on how frequently you will blog, to the content that you will blog about and to whether you will write the blogs yourself, or have your employees or an agency help you write your blogs.   Make sure to measure the performance of your blogs against the goals that you have set.

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